Music and Your Mind: Disneyland

Author:

Brandon Craig

Mentors:

  • Alannah Rosenberg, Professor of Economics, Saddleback College
  • Scott Farthing, Professor of Music, Saddleback College

Author: Brandon Craig Mentors: Dr. Scott Farthing, Dr. Alannah Rosenberg Institution: Saddleback College Developments in cognitive science have proven that music affects the human brain. If used correctly, music can essentially fool the mind: sound subliminally affects brain organelles, including those that control motor functions, emotions, memories, and perception of the environment. On July 17th, 1955, Walt Disney opened the gates to Disneyland. Divided into five themed sections (Main Street USA, Adventureland, Frontierland, Fantasyland, and Tomorrowland), each “land” revolved around its unique theme, exhibiting distinct architecture, amusements, employees, concessions, flora, and most interestingly, music. Disney and his design team knew that the music of each land had to accomplish two tasks: to match its theme, and to establish emotion/action in the guests. Utilizing pitch, rhythm, tempo, timbre, loudness, key, harmony, and melody, the Walt Disney Company was able to successfully incept emotions and actions into all those who visited, and those who continue to visit Disneyland. By utilizing music, Disneyland keeps visitors of all ages happy, entertained, and in control; it allows guests to temporarily escape the atrocities of the postmodern world, ensuring the park’s commercial success.


Presented by:

Brandon Craig

Date:

Saturday, November 23, 2013

Time:

10:10 AM — 10:25 AM

Room:

Hoover 104

Presentation Type:

Oral Presentation

Discipline:

Music